PRECISION1
ART DIRECTION | PACKAGING | PRINT | MOTION | WEB
This one goes out to the new contact lens wearers. Meet PRECISION1, the lens made for newbies. We developed and launched a brand campaign to encourage new lens wearers to See What Happens.
We even digitized our brochure, for all of our lens lovers who wanted to take their PRECISION1 reading on the go or share with their bestie. See the full experience here, just be sure to view on your mobile device or adjust your browser width!
binge-watch all the seasons
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ride a majestic steed into the sunset
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perfect that sourdough
〰️
try that 4 AM CEO wake-up time
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binge-watch all the seasons 〰️ ride a majestic steed into the sunset 〰️ perfect that sourdough 〰️ try that 4 AM CEO wake-up time 〰️
To help keep their eyes comfy with their new lenses, we sent patients home with a specialized PRECISION1 kit, complete with a how-to booklet and lens carrying case.
